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Social Media for Business: How to Participate Effectively.
Participating in Social Media is an easy thing to do. Whether it be for business or pleasure, everyone is doing it so it has got to be straight forward, right? Connecting with friends and family could...
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What Should You Do with an Inactive Company Social Account?
In the first few years of social, companies understandably wanted to experiment and test out new platforms. As social media marketing has evolved and brands continue to build out their online presence,...
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B2C Social Content Wins: 3 Companies Doing It Right on Facebook
Facebook marketing is a proven way to connect with consumers, in order to build relationships, offer customer service and ultimately increase sales. Each year, Facebook users share over 415 pieces of...
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Your individual mentorship program is a journey, and social media can help
The best advice I ever got about mentoring came from an aspiring film maker I met in a Berlin café. She told me that her creative journey had been strung together by a series of teachers and mentors,...
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How Twitter Helps California's “The Tech Museum” Inspire the Innovator in...
Marketers know that at the heart of every successful social media marketing campaign lies interesting, engaging content. Silicon Valley attraction The Tech Museum uses Twitter as a platform to share...
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LinkedIn Shares 4 Tips for More Engaging Company Status Updates
LinkedIn has exploded in popularity over the last year. By the end of 2012, the professional social network had surpassed 200 million members, 74 million of whom are from the United States. In...
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Answers to Your Frequently Asked LinkedIn Company Page Questions
Our how-to social network posts are some of our most popular resources on the Dell Social Business Connection and LinkedIn is no exception. With over 200 million members and 2.7 million Company Pages...
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Facebook's News Feed Updates: Impacts for Marketers
Early in March, Facebook announced major changes to the News Feed, particularly in the way users control the content they see. These changes were part of an overall redesign that puts more emphasis on...
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Cadbury's Sweet Success with Google+ Hangouts on Air
Founded in 1824, leading chocolate company Cadbury exemplifies a traditional company making a successful transition to a more social business model. During their campaign as the official treat provider...
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